Rita Ora is The New Face Of Superga.

Roc Nation’s own Rita Ora is replacing TV personality Alexa Chung as the face of Superga. The Italian footwear brand has snatched up Rita as its model for their Spring/Summer 2013 campaign. This comes as no surprise since Ms. Ora is always spotted rocking a pair of the fashionable sneaker. 
Chung allegedly can no longer lend her mug to the brand due to TV commitments and seemed happy to let Rita take the wheel. “The brand will continue with such a talented new signing.”
 
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Keep an eye out for the campaign shots featuring Rita, and check out her new “Shine Ya Light” vidbelow.